Content Creation
Originals, series, campaigns and social-native storytelling produced end to end by our own studio.
Est. for the next eraA legacy media house
A legacy media house
built by people,
for the next era.
The 40 is a media and marketing conglomerate. We create our own content, and we build the brands — corporate and personal — worth remembering. Every phase of digital media, carefully made by hand.
Companies under the umbrella
Retendor
HP Sports
Novaux
After Dark by Brunch
NEXTRetendorHP SportsNovauxAfter Dark by BrunchNEXTRetendorHP SportsNovauxAfter Dark by BrunchNEXTRetendorHP SportsNovauxAfter Dark by BrunchNEXTRetendorHP SportsNovauxAfter Dark by BrunchNEXTRetendorHP SportsNovauxAfter Dark by BrunchNEXTRetendorHP SportsNovauxAfter Dark by BrunchNEXTRetendorHP SportsNovauxAfter Dark by BrunchNEXTTwo houses, one umbrella
Media that we own. Marketing that we make with you.
One side of The 40 produces original media under our own name. The other partners with companies and individuals who want that same standard applied to their world.
The Media Side
Originals from The 40
Series, films, editorial and audio made in-house. Our own catalogue is the proof of craft — nothing we make for a partner is something we haven't already built for ourselves.
Enter the catalogueThe Marketing SideWork with us
Content creation, brand architecture and identity, advertising and advisory — for companies entering the umbrella and for individuals building a name.
See the disciplinesBrand Architecture & Identity
Naming, positioning, visual systems and the structural thinking that lets a brand hold weight for decades.
Advertising
Creative direction, production and media planning built for attention that converts and compounds.
Advisory
Senior counsel on growth, partnership and positioning — the room where the real decisions get made.
Human made
No templates. No ghost accounts. Real people in the room.
Everything here is made by hand and signed by the people who made it. You will know your team by name, you will sit with them, and the work will sound like you — because a person wrote it.
- 40
- Partners at capacity, by design
- 1:1
- A named lead on every account
- 0
- Work outsourced to a content mill
Personal brands
Build your nameA house for names, not just logos.
Founders, athletes, artists, executives and operators come to The 40 to build a personal brand with the same rigor we give a company: positioning, voice, content engine and long-term counsel.
By invitation & application
Join The 40.
We take on a deliberately small number of partners each season — companies and individuals alike. Begin with a consultation and a conversation with a person, not a form letter.
Book a consultation